Clinique Foundation+Smart Campaign
Spring 18 Campaign. The main goal was to talk about 2 different products in the same campaign, one in color - the foundation- and on in skincare - the moisturizer. The challenge here was to be able to focus on the different aspect of the Clinique foundations, treatment. So I created multiple assets to focus on "find the perfect foundation for YOUR skin". It was the second best Campaign we ever had in sales, only losing to the Moisture Surge Campaign that I also worked on and have on this portfolio. The creative strategy was to keep it clean, Clinique style, but to provide the consumer as much information as possible since this is a product that has treatment in it, but in a simple easy to understand way. ALL COPY RIGHTS RESERVED TO CLINIQUE.
