Dramatically Different Hydrating Jelly
The DDHJ was the one of the biggest launches in the year and it was very exciting to work on because we had a lot a great assets to work on. The product is a shield against pollution so that's why the creatives are very aggressive in showing that transition between the dark pollution to the clean white protection from the product. In this campaign I worked on all of the creatives for paid and non paid media, our results were amazing and we got to sold out all products in store and online.
